The Participant assumes the role of a General Manager within a service organisation, who has been asked by the Marketing Director to do an analysis of the level of service provided in comparison with competitors. The Participant is provided with a large amount of numerical data in tabular and graphical form as well as textual information relating to feedback from customers and reports on general industry trends. The Marketing Director has asked for a report highlighting appropriate conclusions and recommendations for action.
Please note that the following competencies are only assessed within an optional briefing included in this exercise:
Flexibility
Openness to Change
Listening
Persuasive Oral Communication
Impact
The Participant assumes the role of Programme Manager responsible for the Raising Ethnic Minority Achievement Programme (REMAP). REMAP deliver practical initiatives to help school pupils from ethnic minority groups to realise their potential and increase attainment levels. REMAP has been working with Local Authorities to pilot various initiatives to support these goals. The Participant is asked to analyse information relating to these initiatives and make recommendations as to which should be given funding for expansion into more schools. Information is both qualitative and quantitative, and includes REMAP aims and objectives, measured outcomes from the pilot, stakeholder comments, expansion costs and pupil attainment figures.
Please note that the following competencies are only assessed within an optional briefing included in this exercise:
Flexibility
Impact
Listening
Openness to Change
Persuasive Oral Communication
Stress Tolerance
Written Communication
This is a dual task exercise that has a focus on creativity. Task 1 requires the Participant to generate ideas to meet the needs of the brief. Task 2 provides more detailed information for the Participant to analyse and then recommend which ideas to pursue.
The Participant assumes the role of a Marketing Executive in a UK Nationwide Energy company, EnerGenius. They are responsible for developing ideas for an advertising campaign for a new range of renewable energy products. The Participant is provided with the information regarding their Company, competitor activity, internal stakeholders, consumer preferences and advertising channels. They must analyse this information, suggest creative ideas, arrive at well reasoned recommendations, outline an implementation plan and convey this information clearly to their manager, the Marketing Manager.
Please note that the following competencies are only assessed within an optional briefing included in this exercise:
Flexibility
Impact
Listening
Openness to Change
Persuasive Oral Communication
Stress Tolerance
Written Communication
The Participant assumes the role of Head of Development at Alpha Plastics, a global manufacturing company. Alpha Plastics is looking to expand into Asia in the coming year and there are two locations to choose between for a new site. The Participant’s role is to analyse the information collected to date and to recommend which site should be chosen and then resource the project. Information provided includes company details, Corporate Social Responsibility policies, industry trends and local area data. The Participant is also required to recommend a team to manage and deliver the project taking into account expertise, individual development needs and budget constraints.
An Express version of this exercise is now available.
The Participant is asked to take on the role of a Project Manager within EsTeal plc, a multi-national organisation. They are presented with information relating to two projects and have been given limited resources with which to complete them. They are asked to analyse the information and write a report recommending a division of resources. Participants do not require any knowledge of Project Management in order to complete this Exercise.
Please note that the following competencies are only assessed within an optional briefing included in this exercise:
Flexibility
Openness to Change
Listening
Persuasive Oral Communication
Impact
The Participant assumes the role of a newly-appointed Director of the Leisure Services Department within a Council. The Chief Executive has asked them to look at current performance across a number of internal divisions within the department, to consider key objectives for the future and to make recommendations for improving performance and for achieving substantial cost savings. In addition, the Participants must indicate their preferred process for communicating the proposed changes to those who will be affected and for gaining their support.
Please note that the following competencies are only assessed within an optional briefing included in this exercise:
Flexibility
Impact
Listening
Persuasive Oral Communication
Stress Tolerance
Written Communication
An Express version of this exercise is now available.
Participants assume the role of a call centre Team Leader at First Line Finance, a financial services provider. They are presented with detailed information including the quality of the team members’ telephone calls, sales figures and future targets. Their task is to analyse the information and devise a plan for use as a brief at the next team meeting in order to increase the motivation and performance of their team.
Please note that the following competencies are only assessed within an optional briefing included in this exercise:
Flexibility
Openness to Change
Listening
Persuasive Oral Communication
Interpersonal Sensitivity
Impact
The Participant is asked to assume the role of a Regional Manager for a national retailer. The Participant is required to analyse a range of numerical and textual information, including sales, financial performance and customer feedback. Their task is to provide the Board of Directors with a summary of performance and recommendations for future action.
Please note that the following competencies are only assessed within an optional briefing included in this exercise:
Flexibility
Openness to Change
Listening
Persuasive Oral Communication
Impact
Participants assume the role of a Management Consultant who has been asked to submit a written report to the Managing Director of a small printing business with several regional offices. Although the business is relatively small in size, there are a number of strategic issues to be considered in terms of how the business can continue to develop. This Exercise places an emphasis on business planning.
Please note that the following competencies are only assessed within an optional briefing included in this exercise:
Flexibility
Openness to Change
Listening
Persuasive Oral Communication
Interpersonal Sensitivity
Impact
As a consultant to the Managing Director of KC Switches, the Participant is asked to advise on the production strategy for a new type of switch. Also, more generally, recommendations are requested concerning the business and organisation of KC Switches Ltd. Detailed information is supplied on the current product mix and market influences. The analysis is to be presented in the form of a written report containing the recommendations and supporting reasons.
Please note that the following competencies are only assessed within an optional briefing included in this exercise:
Flexibility
Openness to Change
Listening
Persuasive Oral Communication
