Participants assume the role of a Trainee Business Analyst working for a global consultancy, Tanzecure, which specialises in providing financial data and market intelligence to their clients. A client has asked for information on five different products to be analysed in order to decide which product to invest in and launch. Participants are presented with comprehensive information about the market, customers, competitors and the five products in question and must make recommendations having analysed all available information.
Competencies: Flexibility
Express exercises are condensed versions of their original counterparts. They assess fewer competencies and take less time to both complete and mark.
The Participant assumes the role of a newly appointed manager for Forthton Borough Council and is responsible for Transport Implementation. Central Government have recently cascaded a new directive. The Participant is provided with a range of qualitative and quantitative information. Their role is to analyse the information provided and make recommendations as to how they will implement the Central Government’s Directive at a local level.
This is a dual task exercise that has a focus on creativity. Task 1 requires the Participant to generate ideas to meet the needs of the brief. Task 2 provides more detailed information for the Participant to analyse and then recommend which ideas to pursue.
The Participant assumes the role of a recently appointed Marketing Manager for Brand Marketing in Lockhart International. They are responsible for developing and proposing strategies and corresponding marketing plans for their assigned Brand Portfolio. The Participant is asked to analyse a variety of information regarding the Company, product range, marketing legislation, target market, competitors, market research and stakeholders. They must suggest creative ideas, arrive at well reasoned recommendations, create a plan and convey this information clearly.
The Participant is asked to assume the role of a Financial Controller for an international management consultancy. They are presented with financial information about the recent performance of a number of business units and are required to write a report summarising their findings and recommendations for The Board. The Exercise places great emphasis on numerical analysis in a commercial setting as the Participant is given a range of numerical and textual information including a number of balance sheets and profit & loss accounts.
The Participant assumes the role of a Research Officer working for the Education and Self-Improvement Group (ESIG), a public body who provide training initiatives for adults and young people. The Participant must analyse four different training courses and make recommendations to the Head of Procurement as to how to reduce costs to meet the specified ESIG target. The Participant is provided with a range of quantitative and qualitative data and is expected to consider all of the information provided to make a reasoned and objective decision to the Head of Procurement.
The Participant assumes the role of a Government Analyst. The task is to provide reasoned advice on policy regarding state pensions. Detailed information is provided for projected effects of changes in tax and demographics and values of the Organisation to which the Participant belongs. The information is presented in various forms, graphs, tables, Government Papers, advisory documents and newspaper articles. Content is highly complex, but specialist knowledge of financial services or past Government policy is not required. There is no simple right answer, the Participant must provide a reasoned solution.
The Participant assumes the role of Head of the Location Review Team for Zendopharma, a global pharmaceutical business. The Board has expressed the desire to move the head office location, currently in Chicago, USA. Three possible options have been identified, and the Participant is provided with qualitative and quantitative information relating to the options including employee and customer surveys, recruitment and relocation costs. The Participant is expected to analyse this material and make a recommendation balancing the needs of employees, customers and investors.
The Participant assumes the role of a Trainee Manager working for a new public sector agency, ‘The Wellbeing Agency’. Participants are presented with a range of qualitative and quantitative information relating to a possible promotion the agency may launch called ‘Swim a s-Mile’. Participants must make recommendations relating to the content and medium of the promotion, the nature of any risks and the costs associated with such an event, and make recommendations regarding how best to proceed.
This exercise is a parallel version of The Fundraising Manager.
As a Senior Consultant to the Board of Wakeham Financial Services, the Participant is asked to advise on the re-organisation of the Company in an effort to reduce costs and improve their speed of service. Detailed information is supplied on the Companys formation, its technical services and the organisation of its cost structure. The analysis is to be presented in the form of a presentation on whether and how to re-organise.
As a HR Officer in Bel-Smith Ltd, a pharmaceutical company, the Participant is required to analyse the results of an Employee Survey and Training Needs Analysis which have recently been conducted by an outside consultancy. In addition the Participant is provided with a report by the consultants recommending certain courses of action based on the results. The Participant is required to analyse all documentation and write a report on the suitability of the recommendations made, along with their own conclusions.
Please note that the following competencies are only assessed within an optional briefing included in this exercise:
Flexibility
Openness to Change
Listening
Persuasive Oral Communication
Interpersonal Sensitivity
Impact
