AC-EXS Catalogue

Competitive Analysis

Type: Analysis Exercises - Presentation

The Participant plays the part of an external Consultant asked to conduct a benchmark analysis of competitive standing in the marketplace for Seagrooves, a watch manufacturer. The Participant is presented with a range of numerical and textual data, including financial performance, market share, staff headcount, budget expenditure profiles, market locations and much more. Participants do not need any knowledge of benchmarking procedures in order to do this Exercise.

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Competencies

Attention to Detail, Commercial Awareness, Decisiveness, Flexibility, Impact, Interpersonal Sensitivity, Judgement, Listening, Openness to Change, Organisational Sensitivity, Persuasive Oral Communication, Planning & Organising, Problem Analysis,