AC-EXS Catalogue

The Marketing Manager

Type: Analysis Exercises - Presentation

This is a dual task exercise that has a focus on creativity. Task 1 requires the Participant to generate ideas to meet the needs of the brief. Task 2 provides more detailed information for the Participant to analyse and then recommend which ideas to pursue.

The Participant assumes the role of a recently appointed Marketing Manager for Brand Marketing in Lockhart International. They are responsible for developing and proposing strategies and corresponding marketing plans for their assigned Brand Portfolio. The Participant is asked to analyse a variety of information regarding the Company, product range, marketing legislation, target market, competitors, market research and stakeholders. They must suggest creative ideas, arrive at well reasoned recommendations, create a plan and convey this information clearly.

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Competencies

Creativity, Customer Service, Decisiveness, Flexibility, Impact, Interpersonal Sensitivity, Judgement, Listening, Openness to Change, Organisational Sensitivity, Persuasive Oral Communication, Planning & Organising, Problem Analysis, Strategic Perspective,